I mean stop the fashion system. But we lost that too,” he said. “I don’t stop screaming that it’s wrong. Jackets, shirts and belts with statements like “Ready to Where?” “Expensive Jacket,” “Waist of Money,” or “Questa Camica Costa Lire 1,000,000” (“This Shirt Costs 1 Million Lire”) became bestsellers. He explained that his gimmicks were all aimed at making fun of the self-conscious seriousness of high fashion. Your inborn disposition to educate and protect allows you to be a good parent and a supportive friend. A great copy is better than a bad original. MOSCHINO | 89,292 followers on LinkedIn. The business grew to include men's wear, leather goods, jewelry, shoes and perfume. We haven’t done incredible clothes. While officially neutral during the war, Spain's sympathy for the Nazi cause was ill-disguised and that neutrality did not save Franco from being seen as an international pariah in the late 1940s. • Miles Socha and Tianwei Zhang. “They’ve registered all words that sound like Chanel — even channel,” said Moschino, who lost the case. “I’m not doing this job for money,” he said. His last show, in … He loved opera, literature and old movies and once said his favorite designer was Levi Strauss. “Believe me, I’m not. --Navstar 07:27, 1 September 2006 (UTC) He died of a heart attack. There’s no style.”. See the article in its original context from. Furthermore,all of the profits from the Moschino house go to aids charities, which was sadly the disease that ended his life too soon. Franco Moschino (Italian designer) Born: Abbiategrasso, 1950. In 1992, Moschino underwent surgery for an abdominal tumor. With his characteristic ambivalence, he lamented that this new tack might prove tiresome. But as to why screaming that it’s wrong gets a good consumer reaction, ask the system. (The Cut). "Chaos is a wonderful word. He indeed was a painter and fashion illustrator before taking his first job as a designer in 1976 for an Italian ready-to-wear company called Cadette. Though his shows got lots of attention (he once staged a “fashion victim ballet” and ended another show by shooing the models off the runway, shouting “Basta!”), Moschino opted for much calmer showroom presentations. His last show, in October 1993, was a 10-year retrospective that ended with a stage filled with men, women and children dressed in white and wearing AIDS ribbons. The label’s status dipped after his death in 1994 He formed his own women's fashion business in 1983. His pizza-print shopping bags and themed store windows attracted their own measure of attention, and his fashion show gags — like putting on guests’ chairs small gadgets that produced the sound of mooing cows — were also part of his approach. “I really think the system still is powerful, still is very fascist,” he told WWD three years ago. He covered the backs of jackets with images like a pair of women's eyes or an oversize playing card. With two women’s lines, men’s wear, children’s wear, jeans, perfumes, accessories and two Milan shops (with plans for shop-in-shops), Moschino could not deny that he was — if not personally, then professionally — a viable part of the fashion establishment he claimed to dislike so much. So, in that sense, they’re right.”, clock MILAN — Franco Moschino, a designer who became an international success despite a professed distaste for the traditional dictates of his calling, died Sunday night at … He once interrupted a fashion show and ushered the models offstage, leaving the audience waiting for the show to resume; it didn't. 98.217.230.157 17:36, 18 November 2012 (UTC) His goal in satirizing Chanel, Hermès, Louis Vuitton, Burberrys and other fashion icons, he said, was to liberate the consumer, to let her — and not some designer — choose what she wants to wear. “In another sense, I agree. His funky design firm was carried on after his death, and to dizzying heights of popularity. Until 1983 he was working as a creative consultant with Aspesi, Blumarine and … Moschino himself seemed frustrated by the issue. I’m not used to a rich life.”. 13h Perhaps his most outrageous stunt was an ad in which he wore a blond wig and had his then 40-year-old mustachioed face pasted atop the body of a six-year-old girl in a dress to publicize his new children’s wear collection. “At the beginning it was much easier,” the designer said in an interview in 1991. His satirical style created fresh new designs that … By the early Seventies, he was doing fashion drawings for various magazines and attracted the attention of Gianni Versace, who hired Moschino to work on his publicity campaign. To preserve these articles as they originally appeared, The Times does not alter, edit or update them. Don’t ask me.”. He used shows as theater and humor as marketing. He described them once as people who “all still talk like Harper’s Bazaar in the Fifties, saying ‘Oh, that’s so chic!’ or ‘Oh, that’s so divine!”‘. “We did a takeoff of a Burberry coat, and they sent us a letter saying they knew it was happening, and that was it.”, But once it became clear that Moschino was a serious player in the industry, the lawsuits started. Franco Moschino relentlessly mocked the fashion system yet profited by it. In essence, his anti-fashion message backfired (at least on the surface) and instead of persuading consumers to reject the seriousness of labels and refuse to be dictated to, as he proclaimed was the point, retailers say customers bought Moschino for just that reason — to be in fashion, rather than out of it. “My fashion has become boring,” he claimed, partly with pride and partly with concern. 13h Sion 06:46, 1 August 2007 (UTC) Most sources I've checked, including ones in several Italian articles, and the Italian Wikipedia, say that he died of AIDs. For someone who claimed his sole purpose was lampooning what he called the “fascist fashion system,” he was faced with the task of justifying his extraordinary success within that system. MILAN — Franco Moschino, a designer who became an international success despite a professed distaste for the traditional dictates of his calling, died Sunday night at his villa on Lake Annone, north of Milan. I’m really enjoying it, and this has been transformed into money. He first attracted attention by putting on wildly theatrical fashion shows that might have had circus performers appearing on stage with the models or dozens of models waving huge Italian flags as a finale. For Moonshadow, the designer’s Milan-based holding company, the jokes were no laughing matter. A private person who didn’t entertain or socialize much (especially within fashion circles), he admitted an indulgence for first-class air travel when he jetted to the U.S. “Anything I do, even if I say ‘Don’t buy my clothes,’ they think it’s ironic, and they do it,” he said. Good for me, but it hasn’t been done for money.”. By 1988, he was firmly on the fashion map. The new company is 51 percent Moonshadow, 34 percent Isetan and 15 percent AEFFE and handles the licensing of all the Moschino lines except couture and the women’s Cheap & Chic line. Franco was a keen observer of the current art phenomena, from avant-guard to contemporary styles. His death deprives the industry of one of its most provocative and charismatic figures. Strongly influenced by the Surrealist art movement of the 1920's, Mr. Moschino was known to decorate a dinner suit with real cutlery, to use dozens of miniature teddy bears as a hat and scarf, to fashion the bodice of a strapless dress totally of gold safety pins and to make a skirt that was nothing but vertical rows of zippers. Soon after Moschino's death, the Franco Moschino Foundation was founded to help children battling HIV and AIDS, and the Moschino firm would routinely design for charities and fundraisers like Artwalk New York. Moschino Brand History - Franco Moschino the Italian Fashion Designer designed Cadette collection in 1978 – 1983. “It’s not my business,” he said a few years ago, when asked why he thought people bought his clothes. I'm not the author of a new era.". In addition to the design gags, part of Moschino’s success was a result of the fine quality and careful tailoring of his clothes. The cause of death was cardiac arrest associated with complications from an abdominal tumor, said Marco Gobbetti, the general manager of the Moschino fashion house. Moschino seemed torn between being a rebel and being a major player in the fashion game. On 18 September 1994, he died at his lakeside villa in Brianza, Italy of cardiac arrest resulting from complications from the abdominal tumor. I don’t know what to do if the system around me has created a process that makes people victims, even of what I do. Fashion show of Moschino womens spring summer 1984 collection is presented in Milan and in 2014 Moschino Mens Spring/Summer 2014 Collection in Shanghai for the first time. In past seasons, it has been shown by appointment rather than in a major runway presentation. He amused himslef when he was bored by drawing, which his mom encouraged. 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